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PALMS CASINO RESORT EDGES OUT THE COMPETITION WITH THE FIRST HART & HUNTINGTON TATTOO COMPANY Grand Opening Welcomed Celebrity Guests and Feature Performances by Good Charlotte and Mix Master Mike Of The Beastie Boys

Las Vegas, NV – The Palms Casino Resort, located at 4321 W. Flamingo Road, opened the Hart & Huntington Tattoo Company on February 25, 2004 with performances by Good Charlotte and Mix Master Mike of the Beastie Boys, along with a fashion show featuring the designs of Jaime Pressly. This is the first location for H&H and the first time that a tattoo parlor will open inside a casino, further setting the Palms apart from the rest of Las Vegas.

The masterminds behind the venture with Palms Casino Resort Owner George Maloof are freestyle motocross legend Carey Hart and the country’s premier nightclub promoter John Huntington. Carey Hart is an Extreme Sports Motocross Athlete, and John Huntington is a nightclub promoter whose credits include producing four of the largest parties in America such as Club Rubber and the Pimp ‘n Ho Costume Ball.

The Tattoo Company has three state-of-the-art tattoo stations. Guests may choose from the “flash” or pre-drawn artwork on the walls or they may customize their own design to fit their personal style. A private guest station is also available. The shop has a “lounge” feel complete with antique leathered walls, a custom sound system and comfortable seating. DJs are featured in the shop as well as some of the countries premier tattoo artists.

Hart and Huntington also have joined forces with Paul Gomez and F.E.A. Merchandise to take the shop’s merchandising campaign worldwide. With the help of Gomez and F.E.A, Hart & Huntington Tattoo Company merchandise -- including T-shirts, sweatshirts, hats, and an entire girls line -- has distribution in over 3,000 clothing stores and specialty shops across the country and internationally.

Hours of operation are 12:00 noon to 12:00 midnight, Sunday through Wednesday and 12:00 noon to 3:00am, Thursday through Saturday. Hours are subject to change.

About the Palms Casino Resort The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, offers guests a major destination get-away with a relaxing, affordable resort atmosphere. Owned by the Maloof family, the $265-million, 430-room property boasts a diverse mix of restaurants and bars and a 95,000-square-foot casino. This boutique resort also offers a spa and salon, a 14-theatre Cineplex, Rain in the Desert, ghostbar, Skin Pool Lounge and 16,100 square-feet of meeting space. For room reservation information, call toll free at (866) PALMS-RES, or visit www.palms.com.

PLEASE CALL AMANDA SCHUON AT 212-477-8090 FOR MORE INFORMATION REGARDING CELEBRITY ATTENDEES AND MEDIA CREDENTIALS.



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